I’m no expert. But I do know how to write, albeit that which I normally am accustomed to writing is quite technical written analyses and assessments for work. So blogging for me has been that foray into thinking a little more creatively. I’m all open for pushing myself creatively right now because I feel that is an element of my life that is lacking.
Some things are easier to write about than others. So some things will flow right out of you and you won’t need to do much to it. Sometimes it flows so well that you write half a novel and realise people are either coming to your blog for something snappy and witty or something more serious so you need to review what you’ve written to make sure you are not straying from your subject matter. This is an important factor to consider when you do pick a blog post topic because you need to make sure your post is either going to maintain your existing readership or garner new ones. You don’t want to be losing readers because you’re fluffing about and getting too wordy (which I am totally guilty of!)
Here are 5 steps I take when researching and drafting a post:
- Get into your blogging zone! I prefer to put some music on in the background, grab a coffee and some food. This time needs to be dedicated just for you and your blog, so if possible, make sure you have no distractions.
- When writing down post ideas and planning theme weeks, I often group like type topics together so that I can research many things in one sitting. If you still work full time and have a household to manage, you don’t have a lot of time to spend on research (but this is a critical thing to do). Use a brainstorming technique like visual plotting. (template to follow)
- Research your topic: review other blog posts and blog types like your own. I also use an app called Bloglovin’ which is phenomenal for managing and monitoring trends in the blogosphere (you do this by subscribing to a feed of blogs and blog posts you like). Make note of hot topics, buzz words, keyword usage, linked topics of discussion, mediums used to convey the message and the type of response the other author is getting about the topic.
- Plan your blog post: set-up a simple word template (or if you prefer hand writing) that outlines a plan for how you will write and topics you will discuss. This is much more important for large posts or posts that will be part of a series. It also helps keeps you on track and in many instances identifies opportunities for follow up or series type posts with linked topics. ***I am currently developing some free templates on blog post planning and will provide them when available.
- Just write down what it is you want in your first draft. When you finish, look at formatting. Make sure you use a word processor for this to do spell and grammar checks. It also helps if something else comes up and you need to stop working, you have the ability to save your work and come back to it. It also helps you plan your scheduled posts.
What techniques or planning do you use when drafting posts? Let me know your ideas J